Tired of marketing that doesn’t drive growth?

You’ve tried a dozen different contractors, agencies
and “growth hacks,” but nothing’s working. It’s time
to stop chasing trends and get the fundamentals
of marketing right with a seasoned Fractional CMO,
a part-time marketing leader for
your B2B business.

Interval grows B2B businesses like yours by…

Finding your unfair advantage in the market and positioning you to create value in your niche.
Understanding your target audiences and how to win their hearts, minds and wallets.
Setting measurable marketing goals and quantifying marketing’s impact on the top and bottom line.
Building brand equity and generating sales uplift in the short- and long-term.
Hiring and managing the marketing team, freelancers and agencies that will drive growth.

Trusted by

Meet your Fractional CMO

Matt Hayles (he/him) has built and led high-performance marketing teams for 100+ businesses in North America, South America, Europe, and Asia.

Today, Matt provides fractional (part-time) marketing leadership for B2B founders who are laser-focused on delivering value to their niche.

Matt and his team of seasoned delivery partners are here to help you pause, take a deep breath and step forward with confidence.

We’ve got your back

From strategy to execution to optimization, Interval’s 12-month Marketing Foundations Program sets your business up for growth now and into the future. We build your marketing function from the ground
up, and support you through the challenges of growth and change.

Strategize for growth. Get ready to scale with a strategic marketing plan. Understand the jobs-to-be-done that will deliver on your short- and long-term business targets.

Execute and scale. Bring your offering to market and generate value in your niche. Tap into a flexible pool of top-tier execution talent to build your brand and win clients.

Measure and optimize. Track the return on your marketing investment and fine-tune your tactics to do more of what’s working and less of what isn’t.

You’re in good company

“Matt saw what was coming next for us and laid out a go-to-market strategy that kept us ahead of the game.”

Steve Park
Client partner, Apply Digital
“Matt has a kind of calm, confident leadership that inspires a lot of trust.”

Vanessa Richmond
Founder and strategic director, Vigilantes
“Matt acted as my support through the campaign. He was the conduit to everyone involved in the project, and made sure all the work met our values and standards.”

Justyna Babski
Sr. Manager Marketing Communications, Canadian Pacific Railway